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An Oxford Bus Mercedes-Benz Citaro in Oxford Slogan "We're all about Oxford" Founded 1881 Headquarters Oxford Service area Oxfordshire, England Service type Mainly urban bus services Destinations Abingdon, Didcot, Kidlington, Oxford. Express services to London, Heathrow, Gatwick Fleet 149 Operator Go-Ahead Group Web site www.oxfordbus.co.uk Oxford Bus Company is a bus operator serving the city and surrounding area of Oxford, England and is the trading name of City of Oxford Motor Services Ltd. It is now a subsidiary of the Go-Ahead Group. The company operates five different brands. Oxford is one of the few UK cities where such free and unsubsidised competition (as envisaged by the architects of bus deregulation in the 1980s) still exists. Similarly the Espress buses compete with the Stagecoach in Oxfordshire's Oxford Tube service. This unusual level of both service and competition is facilitated by Oxford's status as a prestigious university city and the consequent large numbers of young, affluent but car-less inhabitants, assisted by Oxford’s pro-public transport Balanced Transport Policy of 1973 and Oxford Transport Strategy of 1993. As of 2006 public transport use in the city was six times the national average.[1]. However, the competition led to route inefficiencies and lack of ticket interoperability between bus operators. In 2010 it was announced that a quality contract had been agreed between the two principal bus operators and the County Council leading to joint timetabling and ticketing.[2]